We are well into January of 2018, which means it’s not only time to review and summarize 2017, but also prepare for the year in front of us. Discussing digital marketing trends we expect to see in the coming year can be a good start to creating your marketing strategy for 2018. Regardless of whether […]
Continue ReadingArchives for January 2018
Personalized Approach to Content Marketing
Unless you live like a hermit on a secluded island, avoiding all human contact, we will go on and assume you have friends. Be it a large group of people that you rely on always being there to crack a cold one or a tight clique you’ve known since your diaper days, there is that […]
Continue ReadingIs Search Engine Submission Necessary?
The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your […]
Continue ReadingThe Importance of Anchor Text in Back-Links
The importance of anchor text with respect to a linking strategy cannot be overstated. Anchor text is the blue, underlined, clickable text which takes you from the search engine page to the web page you want to go to (and it points to). There have been many controversies over the importance of this little blue […]
Continue ReadingAbsolute Links vs. Relative Links – SEO Value
The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better overall SEO value than relative links. Here is why: Much less chance of having broken links when moving documents or pages […]
Continue ReadingStrategic Use of Images in Search Engine Optimization
When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) which improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize […]
Continue ReadingGoogle Now Discounts All Reciprocal Links
For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. It was a regular practice to extend the offer of backing up another webmaster if they back you up. That way you both get what you want and no one is the wiser that what you actually did was a skilled […]
Continue ReadingIncorporation of Company Branding and SEO
SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky, to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides […]
Continue ReadingIuvo’s Digital Digest #3 – The Biggest Tech Changes/Innovations That Will Change the Marketing World in 2018
Hey, dear digital freaks! Here we are again, bringing you industry news. Since 2018 has begun, we have decided to delight you with what we can expect to change in the tech world in the next 12 months and affect digital marketing trends, too. 1) Wearable devices will be designing activity-based brand experiences As more […]
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