Confucius said that if you turn your job into a hobby (or a hobby into a job), you won’t have to work another day in your life. Of course, he didn’t use the word “hobby”. He probably didn’t use the word “job” either. (Maybe it wasn’t really him that said that, after all.) Anyhow… Is […]
Continue ReadingArchives for April 2017
How to Overrun Your Competition by Educating Your Customers
Or: Others Just Sell. You Should Sell By Educating Your Customers Competition is the scariest word in the business dictionary. God forbid it were the only one. There’s one more terrifying notion that keeps us up at night. It’s the fact that the ways of this world are rapidly changing. But instead of trembling at […]
Continue Reading8 Do’s and Don’ts of Effective Guest Blogging
Marketers have spoiled it. Marketers have spoiled each and every good idea that has ever roamed the earth. Before you start throwing rocks at me, let me explain first. Marketers have this inclination for spoiling good ideas because they tend to exploit them massively and in such horrendous ways that sooner rather than later they […]
Continue ReadingThings Everybody Needs to Know About Brand Protection
We have a sincere wish for you: To have someone steal from you at least once in your career. We wholeheartedly wish this to happen to all the readers of this article. Not because we are spiteful or because we disregard honest efforts of business people to establish their unique and recognizable brands. We wish […]
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