With Social Media platforms changing their policies often, the number of hoops a company has to jump through to reach customers increases. It is no longer so clear-cut as to what spam and what quality content is.
That’s why we asked Nemanja Zivkovic, what the solution to higher quality promotion is.
“We should all work on building our own Personal Brand. Employees of each company will be the biggest influencers for that company and its clients/customers when this mindset finally takes place. It needs to help them develop their personal brand, document their skills, become visible, and in that way the company can become visible, too.”
To learn how to be a successful representative of your own expertise, but also the company you work for, see the 10 tips for effective personal branding in our new infographic.