We are all familiar with the number of people who are present on social media, which is exactly what makes it such a powerful marketing tool. But, (there is always a but) the tool can’t work alone without its master, can it? And not everyone is a master, so we want to draw your attention to some “masters’” tips to be avoided if you don’t want to spoil your marketing strategy and online reputation.
The first and most common advice is – Create profiles on all Social Networks
Yes, it’s good to be everywhere, but not at any price. It’s relative. It could, but may not suit your business to have all Social Media profiles. Therefore, you need to carefully choose social networks which you want to be present on and which will provide far-reaching effects.
Second advice – Automate everything you can
Let’s be clear, automation saves time, but it also has a lot of disadvantages. Suppose you lose your connection with the audience you had before automation? That’s a big loss for you and your business. Social media is about being social. That is actually the essence of it. Communication with fans needs to be constant. Comments, questions, answers, reviews, all of those can really help with improving your business results.
There’s one thing we would single out as very important (and it’s a continuation of the previous one) – Ignore negative comments
Silence is a sign of approval. If you approve negative feedback, then fine, stay in the corner. Otherwise, even if the customer is right, you need to provide your answer to it. That should be an indicator of something you need to correct or pay more attention to than before if you want satisfied customers. This way, you will make your business reputation and bolster it.
Next advice – Post when you find the time
Just like you have time to work offline in your business, so you need to have time to devote to online presentation. It’s equally, if not more important how much you work online than offline, because of the massive online presence of so many people, as we mentioned above. When you continuously post relevant info, news, updates, or whatever, the logical conclusion is that more people will eventually see some of it and expand the range of potential new customers. Determining the right time to post is also quite important. Every social network has its analytics, which you should monitor so that you can post when the biggest portion of your audience is online.
Next advice you shouldn’t take too seriously – You don’t need a Social Media Strategy
Do you usually plan and prioritize your time and activities? Of course you do. The same pertains to social networks. You must know what you want to achieve, what exactly your goals are and how to reach them. If you wander aimlessly, you won’t accomplish anything. A good strategy leads to success – think about that.
And the final advice (which again should be taken with a grain of salt) – You don’t need a Social Media Expert
If you don’t have time, you’re overbooked or don’t have experience and knowledge of social media, then the best solution is to hire a marketing agency which will do everything necessary for your business to be on top.