People-based marketing – what is that? And isn’t that what all marketing should be? Isn’t the entire marketing industry already concentrated on people – their needs, wants and individual behavior characteristics? Well, you’d be surprised! Stick with us to find out! According to BounceX, people-based marketing is defined like this: “People-Based Marketing enables brands to […]
Continue ReadingCustomer Service: The New Kind of Marketing
How do you define marketing? Do you think of it in terms of what big brands are offering you to buy every time you come across an ad on your phone, TV or on the big screen? If so, is it an effective approach? Do you allow it to be the only factor in shaping […]
Continue ReadingHow to Overrun Your Competition by Educating Your Customers
Or: Others Just Sell. You Should Sell By Educating Your Customers Competition is the scariest word in the business dictionary. God forbid it were the only one. There’s one more terrifying notion that keeps us up at night. It’s the fact that the ways of this world are rapidly changing. But instead of trembling at […]
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