Iuvo Omega Ltd.

Digital Marketing One-Stop Shop

A Killer Way to Get More Customers in the Automotive Industry

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What’s the one thing that a wrench and a smartphone have in common?

When used properly, they can get you more customers.

There’s one more thing that ties together the wrench and mobile. In a couple of years, the wrench is going to be rendered useless without the support of mobile.

If you are already a master of wrenches and jacks and other tools for fixing vehicles, you have just one more thing to do to conquer the world. (OK, at least your part of the world.)

As for your customers, the great majority of them already uses their iPhones and other smartphones to get every bit of information they need.

So, together with our partners, we’ve made an app that takes care of it all.

First of all, let’s see the benefits on your side of the coin.

  • More money for you, Joe. And it will pour in because of the great customer loyalty program that is the foundation of this app. Did you know that repeat customers spend 33% more than new ones (read some more amazing customer loyalty stats in Signal’s blog post)? The conclusion is simple. Investing in loyalty programs should be your top priority these days.
  • More new customers. And more chance of sowing the seeds of their loyalty. People like novelties, especially when they are convenient to use. Best of all, they like to share those novelties with their friends – especially when sharing gets them yet another discount. And the majority of the automotive industry still hasn’t bought into this particular novelty. Be among the first who will!
  • You get the management of your website from us. You also get covered across all social media that matter at the moment. You also get marketing specialists that will make sure your paid advertising (if any) will have the best effect.
  • Communication is direct and straight to the point. Communication via social media is one thing. It spreads brand awareness. It engages prospects that will maybe become customers one of these days. It gains exposure for you in the public space. But you will also have direct communication with your customers, and an exclusive chance to help them when the need arise. Imagine how much they’ll appreciate it! A helping hand is more likely to become a hand that fixes issues. Which will make for a money-taking hand.

Enough about you. Let’s take a look at all the awesome perks that your customers will get from using the app.

  • The process is automated. They don’t have to remember the last time they brought their car to its regular maintenance. The app will remind them regularly. And the appointments are made easy as pie – a single tap will do and undo (or postpone) an appointment.
  • The process is easy and rewarding. Any repair or service will be converted into experience points. The more experience points one has, the more amazing discounts and free repairs they can look forward to.
  • The process is user-friendly. On the other side of the app are real people, not chatbots. They can chat, and they like to chat. And, more importantly, they can give advice to customers. Whenever an unpredicted issue emerges in the wilderness, the customer can feed the app with an uploaded photo of the problem and get some useful and precious feedback in return. What am I to do when my car has suddenly stopped? Ask the app. The app knows. It’s like having a repair shop in my pocket.
  • The process is fun. It’s a gamified experience. But it deals with real life problems of your favorite pet. There are levels, prizes, achievements. Quite a colorful experience!

There is one more reason to get into the MyShop app system today.

Fast forward two or three (at most five) years from now, everybody will schedule their repairs and maintenance sessions with a single click or tap on their gizmos. Maybe even with a single thought, as mobiles are evolving beyond the sphere of materiality.

But you have to plug in now. Be a part of the winning solution, instead of waiting for the obsolete one to wither and die off.

Visit the website and become a partner today.
Or just download the app (Google Play or Apple Store) to take a look for yourself and decide if you want to be a part of it or not.

themin

6 Simple Reasons Your Website Might Suck at Converting

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You can build a website for free.

But if you want it not to look generic, a single template customization will typically cost you at least $300 (there is no top limit).

Not to mention the costs of effective copy and further maintenance.

So, it may or may not be expensive, but it’s a must for any business today.

If you are a small business owner, you almost certainly already have a website, but it most probably doesn’t work as it could.

Maybe it looks good but doesn’t sell.

Maybe it doesn’t even look good. (And good doesn’t mean fancy.)

Maybe people find it fast but bounce faster. Or, maybe they remain there for a certain amount of time, but somehow omit to click those crucial buttons that for you mean the difference between growing a lavish garden full of fruit and a investing in a wasteland.

There are a number of reasons for failure. Your website is not just a virtual storefront. It’s a communication panel where you get to talk to the prospects, and they get to click in response. Or not.

A modern website should make for a great combination of verbal and visual elements. All of which should work together to entice the reader to do something. Your goal is their action.

That’s why we decided to single out six most common reasons websites fail to do their job.

1) It doesn’t capture attention in an instant

Yes, the attention span of an average website visitor is short, and even goldfish concentrate longer yadda yadda. You know the drill, and we won’t repeat it.

It’s common knowledge that it takes just a few seconds for a visitor to estimate whether they’re in the right place or not. Tribute Media says that the first thing visitors have in mind is what the website is about.

We kind of disagree with it.

Before the interest phase, there comes attention phase. The AIDA (Attention – Interest – Desire – Action) principle works here as well. So, you have to grab the visitor by the sleeve, and only then (if they are still there) make them understand what it is all about.

Yes, as a visitor, I know that I am looking to buy an instrument, for example. But there’s always a chance something might get me started even if it isn’t just the right thing. Think about how often you’ve spent dozens of minutes on a web page with a topic that you aren’t even interested in. Just because they made it sound and look compelling.

Just to be completely clear, of course, you aren’t aiming for those who happen to come by your website. They aren’t really your prospects. That’s why websites are keyword optimized. But we’re talking about the pre-judgment here. Before the visitor has even decided if that’s what they were looking for or not, you have to attract them and keep them there for a little while longer.

2) It lacks focus

Am I on the right address?

This is the second question that crosses the visitor’s mind during those few seconds.

It makes the difference between clicking the X and staying there to browse some more.

It’s about relevance.

The website copy and imagery need to be ultra-specific, intuitive and clear so that there isn’t any doubt what it’s all about. There’s this term “above the fold” that is borrowed from traditional, print journalism. It’s the portion of the page that a visitor sees first, without having to scroll down. It should contain all the vital information, neatly organized in an appropriate manner.

The visitor should be positive:
What the website is about. If you are a music store, it should be clear whether you sell music albums or instruments, or if you are a production label, or an antique shop that sells gramophones and LPs.
What she’s supposed to do. That is, what is the key functionality of the website. Is it selling a product, or getting them to subscribe to your mailing list by entering their information to get a free resource? Is it raising brand awareness by getting them to follow you on social media? All of these goals should have their place on your website. But their positioning is vital, as well as which one you intend to show the first.

3) It’s about you and not me

Yes, it’s your website, but you are not supposed to be the center of it.

The Earth revolves around the Sun. They used to kill people who claimed it, but today it’s the only acceptable way of viewing things. Similarly, in today’s world products and services revolve around me as a customer, and not you as a seller.

It’s not just about showing me you care about me. I have my mom for that. I need you to answer my needs and prove that your product is the one in the sea of products that is worthy of my coin. So, don’t start by telling me how awesome you are. (There is a time and place for it, and it’s called testimonials. Back to it later.)

It’s like having a date. You don’t put yourself in the center of the conversation. Of course, the aim is to present yourself in the most appealing manner, but bragging from the beginning won’t help you do that.

4) It misrepresents your brand

The website is a mirror of your business and general culture, and I’m sure as hell that you don’t like to look in the mirror while wearing shabby pajamas. Let alone to let others look at you.

Dress accordingly, mind the minutiae, and don’t let anything look sloppy. If there are photos, they have to be high-resolution and yet, not sluggish because of it. If there’s a background video, it better be shot professionally.

Having a video autoplay or any kind of music or sound is an out-of-date technique, and many people dislike it. The reasons are obvious: you can’t presume people will like your choice of music. After all, I know that I have run away from a bunch of websites just because a song started playing and it was easier for me to hit X than to scroll and look for the stop button.

Unless, of course, you are that example of a music store. Then it’s somehow logical and tolerable to have an appropriate ambient.

5) You don’t appear trustworthy

According to the Bright Local’s Consumer Review Survey 2016, 84% people trust online reviews as much as a personal recommendation. Total strangers are presumed to be a reliable source of information because, obviously, they don’t have reasons to lie.

So, if you don’t have any kind of content that would verify and validate the quality of your product or service, acquire it now.

Ask your previous clients to give you testimonials – either written or video (of course, the video would be awesome). You can even use Google reviews for this if you have a local business. Case studies are great if you have some more information.

Just let it be genuine because faking it is not only unethical but also quite easy to spot.

6) The checkout process is complicated

If you have an E-commerce store, you have to be extremely careful not to overcomplicate things for the buyers.

Shopping cart abandonment rate stats are appalling, all because the shipping costs are too big, or the checkout process too difficult.

Don’t demand too much information in the form they have to fill. There’s hardly anything as annoying as having to type my company name, job title, ex-girlfriend’s pet’s name, shoe size (unless you sell shoes), etc. Even if you need some of those fields for your marketing purposes, make them non-obligatory.

(For more about this, check out these recommendations how to improve your online clothing store.)

When talking about websites, it’s vital to remember one thing that we tend to forget all too often.
People don’t buy because they have money, nor do they refrain from buying if they lack money. It isn’t about what they need.

People buy because they want to buy.

Purchasing decisions happen in the reasonable part of our brains, but they are conceived below it. Desire dances its way to the wallet, leaving the need to wait patiently in the line of priorities.

Let your website appeal to the visitors’ wants and needs, in that order.

Does your website perform well? If not, call us and we’ll help. If yes, let us know and we’ll admire it together.

themin

Social Media Marketing For Boring Industries

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Imagine a product that all of us use. And by all of us, I mean literally every single person on planet Earth with an access to clean water and other household utilities. The first thing that came to my mind was, as silly as it might sound – toilet paper.
Absolutely all of us need it and running out of your toilet paper supply is a nightmare in the making. You don’t think much when you are buying it either, right? Or, do you?

In that long toilet paper aisle in your local supermarket is a section with that particular brand that you almost regularly pick every time, but have you ever wondered why? Quality, price and other features aside, It’s all about marketing. ‘’Well – duh’ – you might say, – ‘’Of course it is, you are running a marketing blog for crying out loud.’ And to that, I say – not so fast my young padawan.


*This is what clever product design looks like

Let’s get analytical for a second here. On a subconscious level, our brains are wired to process hundreds of information and to make numerous decisions in split seconds. We, of course, are not aware of plenty of them, but trust me, unless you are a toilet paper aficionado, your random choice of the toilet paper manufacturer might not be so random after all. This is exactly where marketing comes to play. Or, to be precise, marketing for boring industries.

Now don’t get me wrong, I am not saying that all of us should use the same brand by the same maker just because their ads and commercials feature cute, fluffy puppies and giggling babies. The point is that no business is too boring for social media, with the right marketing strategy of course.

Whether you are the owner of a small business that might be classified as not particularly interesting or a confused marketer whose job is to come up with engaging content ideas for, let’s say, a stapler, these tips are something you might want to try for yourself. So, let’s plunge in.

1. Humor pays off (and by humor, we mean bizarreness)

Now, most of you have probably already seen the #SquattyPotty Youtube video commercial, and for those of you who haven’t, it is time for you to crawl from underneath that rock you’ve been hiding under and witness one of the downright most wacky marketing moves out there.


* The toilet theme that has been happening here is totally unintentional if we might add.

How do you sell a freakin’ pooping stool? Sure, you can try and get all science and explain how and why it’s helpful and beneficial to have one, OR, you can go on and introduce a hairy medieval prince and a googly-eyed unicorn that poops ice cream. We are pretty sure some kind of psychedelics were involved in making this.

All jokes and ridiculousness aside, a leap of more than 500% in online sales turned once a home-based business into an internet sensation and their CEO Bobby Edwards into a happy man. In this case, an almost crazy-bold move proved to be a smart one.

This is exactly what your business might be lacking.
Let’s go back to our toilet paper story from the beginning of the article. There are not many differences between brands, and prices are somewhat in the same close range too. It’s the way that the brands present themselves that catches our attention and convinces us to pick one above all others.

In order to figure out whether or not you should use a humorous approach, you should make sure you absolutely, 130% understand both your product/service and your audience as well.

There’s a thin line between tasteful and tacky, and a wrong campaign or strategy can bring you more harm than good. If your friends consider your humor as a bit offensive and they mentioned it to you on more than two occasions, maybe you should hand it over to your colleague or cousin. If on the other hand, you deem yourself as a witty troll who always has something funny to say, then this approach is made for you.

Be it funny posts on social media, or amusing YT videos, people will most certainly react, and even though a portion of them will not buy your product or use your service, they will indirectly spread brand awareness to those who will, and that’s what matters the most.

2. Knowledge – Value – Expertise

Let’s not get too carried away now. Humor is meaningless if it lacks substance. Your fans and followers might be entertained for a short period of time, but if there isn’t anything of value that you have to offer to them, they won’t stick around for too long.

Knowledge is power, and by knowledge, I mean educating your fan base. Ask yourself, if I was a follower of that particular brand, what would I want to see on their page. Would I want to see more info about the product itself, the history behind it, the way it is made? Or, if I’m interested in a certain service, do I have all the info about the actual process that is behind it, the best practices, tips and tricks, etc.
These are all valid questions and concerns that a potential client or customer has. If you are a social media expert, you will, of course, know all of this, but if you are a small business owner with no prior experience, it’s easy to get confused.

So here are a few things that can help you.
For example, utilizing podcasts in your social media weekly plan could be a great way of introducing your audience to the current happenings, both in your company and in the industry as well.
Facebook groups will help you reach a bigger audience, and raise engagement. You can share your posts in local and/or niche based communities, just make sure you are not going against any guidelines, and also check if the members and the group itself are active (a ‘dead’ group will just waste your time). Don’t be lazy to write a genuine caption too!
Next, find a couple of experts in your industry and share their content. Make sure to mention them in your caption (This is especially effective on Twitter).
How-to videos and infographics are another great way of educating your audience. The great thing about them is that they can be reused in microblogging over and over on Instagram or Pinterest for example.

Remember, even the most boring product can seem interesting if you know how to present it and if you create a demand.

_______________________________________________________
“THIS IS A PHENOMENAL TIME TO BE A CURIOUS PERSON.”
-Bill Gates, co-founder of Microsoft
_______________________________________________________

Fun story, this video popped up just as I was writing this article.

It cleans fish in half the time.

Posted by Tech Insider on Freitag, 28. April 2017

Who knew you’d need a $150 fish cleaning tool? (Newsflash: you don’t. That is unless you own a fish market/restaurant, or you eat fish every day. In that case, you do you, we won’t judge.)
Anyways, hate to admit it, but it took me a solid couple of minutes to come to my senses and realize neither my mom (who accidentally saw the video over my shoulder, shrugged and continued doing whatever she was doing in the first place) nor me actually need this ridiculous gadget.
So, what’s the catch?
They took a specialized product from a very specific niche and made it look like something an ordinary human can’t live without (something Insider is famous for, and we don’t blame them). The truth is, a skillful combination of satisfying fish cleaning short vids (or is it satisfying to me only? Don’t answer that), and short explanations, tips and pieces of info, turned a, let’s be honest, a boring product into something that you never knew you needed. Which brings us to our last point:

3. Adding a personal touch

This might be the most important part. Now more than ever, with markets being as vast as they are and millennials taking over the economy.
Staying on top of the game is a challenge, even for big companies, such as Pepsi. Their recent ad failure showed just how important being sincere and honest in your marketing efforts actually is.
Yes, you can throw a teenage icon/fashion model/TV personality/??? In a politically charged situation alluding to current social events, cross your heart and hope for the best.
But, aside of the ad being totally pointless and meaningless, there is one thing that annoys more than everything and that is how fake it looks. In my mind at least, there isn’t a single shot in the video that doesn’t scream ‘WE ARE TRYING TO SELL YOU SOMETHING AND WE ARE USING PATHETIC AND EMOTIONAL MANIPULATION TO DO IT’.
Sure, many brands use this method, but not this blatantly at least. Coca-cola Christmas ads are a nice example of how to utilize emotions without looking tacky (war in the comment section in 3, 2,1, GO!)

So, how can YOU show honesty, emotion, and sincerity to your fans? Here are a couple of tips:

– If your product is boring, your employees don’t have to be too. Showcase them on your social media channels, tell a little story about them. Your fans will appreciate it and will certainly feel more connected to your brand.
– Behind the scenes, photos or videos go a long way. Like in an above-mentioned quote, people are driven by curiosity. How is your product made? How are your services performed? What is happening in your offices or headquarters?
– Take your fans on a virtual tour around (Facebook Live Video is something that you can use too).
– Contests are a great way of engaging with your fans. Showcasing their pictures with your products under relevant brand hashtags will make them feel important.
– Communicate with your fans, don’t ignore their messages and comments. Customer reviews are also important. Motivate your fans to leave a good one, but don’t delete any negative feedback either, they’ll help you find out first hand about what your brand might be lacking and what you can improve.

Do you still think your industry is too boring to be on social media? Try utilizing some of these tips and see what happens. Remember, progress doesn’t happen overnight and you’ll have to wait a bit till you see the fruits of your labor, but it will be well worth it.

themin

Harness the Power of Your E-Commerce Clothing Store With These 4 Tips

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What does your personal computer mean to you?

For you, it’s a private haven. You customized it to suit your needs. When you’re there, you have a feeling that you are in an unconditioned space of total freedom where nobody else has access. You feel uninhibited to do whatever you want. In other words, you are the master of the universe, which you have made and tailored to suit your needs.

Well, the truth is more complicated than that. If you want to buy something (and you frequently do it online), you are free to jump to the eleventh page in search engine results page.

But you’ll never do it.

Admit it. You will only scan the results on the first, maybe even the second Google page. What about the remaining thousand? Well, if you want to exercise your freedom to the fullest, you shouldn’t satisfy with what you’ve got on the first page. Nor should you discriminate the rest just because they didn’t make it to the infamous top 15 results.

When I typed “online clothing store” into Google, it returned 92 million results (May 2017). I don’t have all the time in the world, nor do I care that much, so I only viewed the first two pages of results, that is about 30 websites.

In other words, I relied on the results that the search engine curated for me.

Which means that you and I are not all that free after all. Some products and stores have this power of sneaking in our computers and homes. They do it in a very discreet way, so that we don’t mind (and many people aren’t even aware of it).

Let’s assume your clothing store has transcended the limits of brick-and-mortar and sneaked into people’s homes.

(If it hasn’t yet, read our previous blog post about the need for you to enter the E-commerce world.)

You have to follow some rules to avoid failure that awaits 80 percent of all online businesses even within the first two years of work.

Today we give you the most important rules to stick by.

Don’t turn your online clothing store into a flea market

Unless it’s a flea market clothing store.

People go to flea markets for the sheer joy of finding everything that have never needed. Or the joy of not knowing what they’d find.

It is a complete opposite of doing business on the Internet. When you sell clothes online, your best guess would be to target precisely the population that is interested in what you have to offer. The reason behind this is simple: people who are looking for a cheap red scarf are more likely to Google “cheap red scarf” than “online clothing store”, and then waste hours of time to choose between hundreds of products.

Anyway, selling online is more than just assembling different categories of merchandise and hoping someone would pass by and buy. It is about establishing authority in a particular niche. Therefore, it is preferable to narrow down the choice and found your brand identity around a carefully picked and defined range of products. Sell them products and give away the philosophy of your brand for free. The more people buy from you because of your brand, the better your bottom line will be.

If you don’t believe us, take a look at your own buying habits. Would you prefer to buy a high-quality necklace in an online store that sells jewelry, or in a store that sells everything, from shoes to cufflinks to vintage umbrellas?

Make it beautiful

Building a beautiful website is not a rocket science these days, nor does it have to be expensive.

For a good online store it is intolerable to have lousy, low-quality or pixelated images that aren’t zoomable. It isn’t enough to just have very intuitive interface, beautiful product photos and all the right information in the right place. (Of course, these things are something you can’t do without.)

Put yourself in the buyer’s shoes. Do they have to click 15 times and fill out 17 form fields to order a single product? If yes, they will most likely leave it rotting in their shopping cart and probably never come back. (If you need a better website for your online store, give us a call and we might just have the perfect solution for you.)

Make it HIGHLY functional

The checkout process has to be extremely simple, devoid of any obstacles. Instead of forcing users to register so you would have plenty of awesome information about them, consider putting a single field for their email address – if they are guest users who are not ready to buy yet. (Later on, you’ll use the email address to gently nudge them, of course.)

For those who are ready to buy, clearly indicate what info should they provide – name, address, card number, the number of products (with a small photo, of course), price of the product as well as the final price with shipping included.

One vital thing to remember is they may always change their mind. Well, instead of doing all you can to prevent it, help them change their mind! Make sure there’s a “Save” button. You will email them later to remind them they had left a product in their cart. It’s an awesome thing to do. And you know what will blow them away? If you offer it at a discount.

They came back and purchased? Congratulations. You’ve just got yourself a nice customer who is at the least 10 percent more loyal than your average Joe.

Write this on a sticky note above your desk: The average shopping cart abandonment rate in 2016 was as high as 69.23%. (Source: Baymard Institute.) The first reason is because the extra costs were too high. The second – the user was forced to create an account.

According to Baymard Institute, an E-commerce store can improve their conversion rate by 35.26% by recovering the abandoned shopping carts through a better checkout flow.

These stats are worthy for you as a merchant. Quite a lesson, don’t you think?

Boost those visits to your website

Just like we said before, your online store won’t be worth a nickel if it doesn’t have a decent place in search engines.

Now, we hate to break it to you, but organic traffic is not enough. Gone are the days when great content was enough to make you a star.

To bring visitors to your online store, you have to devise a strategy of “attack” on multiple fronts.

Engaging content comes first. At least one in-depth blog post per week would be advisable. Make it useful, valuable, nicely written, intelligible for your ideal customer. However, these days written blogs are not enough. You should consider creating video content – clothing and fashion niche is especially suitable for this approach.

But awesome content that converts is futile if there’s nobody to convert. You have to get in people’s faces via content promotion across different social media channels. If you are diligent enough to find fashion influencers who have already built wonderful online presence, and reach out to them, you might acquire some awesome backlinks to give Google the signal that your content is widely appreciated and relevant.

But it is never enough to count on the amazingness of your content. You don’t want to go anywhere by foot when there is an organized transport that everyone’s using, do you? Once you’ve laid foundations for a wonderful user experience, paid ads will make sure that it actually gets consumed.

Recruit customers to promote your products

And now for the best part.

You and your team aren’t on your own. There’s a heap of customers you can recruit to promote you. Not only they won’t mind promoting you, but they will do it for their own sake. Because it’s cool to promote brands people like.

How many times did you check in a cozy restaurant for your Facebook friends to see? You did it for your own sake, but the restaurant just got promoted for free.

Or was it for free? Sure as hell they are really good if they made you want to brag about just another ordinary meal you’ve had yesterday.

The same goes for reviews. It is a well-known fact that people believe online reviews more than any other proof.

There are tons of ways you can engage people to interact with your brand. For example, organize a contest on Instagram and Facebook for the best photo with your product, with the most creative caption featuring a hashtag of your brand. Nice rewards will motivate people to join in, and it won’t be too expensive for you to give them away, since the benefits are countless! Remember Calvin Klein’s campaign with the fill-in-the-blank “I ______ in #MyCalvins?” That’s right. Nearly 500 thousand posts on Instagram only.

OK, you are not Calvin Klein, but you get the point.

Be cool enough, and people will be happy to wear your stuff and show it off.

Have an E-commerce set in place but could use improvements? Let’s talk through it for free.

web master

4 Facts That Prove Your Clothing Store Needs E-Commerce to Survive

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Most men hate shopping. They get in. They spend 5 minutes on buying or not buying something. They run out.

Naturally, women are shopinistas who enjoy roaming the modern colorful jungles of trinkets and rags, browsing around, trying things on, touching things they don’t even intend to buy.

OK – enough with stereotypes. There are men who feel at home in a clothing store, as well as women (myself included) who hate it and will endure the annoyance of buying something only if they really can’t do without it.

The point is, all people belong to one of the two categories – shopping addicts and officinaphobes. (Yes, this word is the official term for people who are allergic to shopping.)

And guess what?

Online shopping appeals to both of these categories.

1. E-commerce is the new consumer revolution

The first Consumer revolution happened around four centuries ago. Acquiring things other than the mere necessities is an old phenomenon, and people started succumbing to this inclination as soon as the middle class emerged and started filling their pockets.

Back then it was a question of class.

Today it is a question of accessibility. A greater number of people than ever before can access more things than ever before.

If you wanted to have a new garment back then, you had to invite a tailor to your house (if you were rich) or make it yourself. Today you can order a piece of clothing from the other side of the globe on Amazon and pay a few bucks for it.

To go back to the shopping addicts and haters: E-commerce serves the whole world of possibilities to the first ones. It spares the latter trouble of having to deal with all the horrors of making a choice among so many things.

Although you might think you’re good with a small shop or two in a physical place where you will always have your loyal customers, it isn’t true.

The truth for both your customers and yourself is one and the same.

Why should they settle down with walking to a store and choosing by hand when they can go online and find everything they have ever wanted?

The other side of the coin says the same: why should you settle down with customers who may or may not want your products when there are so many people out there who most certainly want them?

The whole world is a buying and a selling place.

You just need to get out there and lure those shoppers and anti-shoppers to come and visit your online store.

Which means being there, on Google, when they search for something that suits them.

All it takes to find what a customer needs is a couple of clicks and one second of time. Once a customer tastes this feeling, they’ll never go back to their old ways.

2. The Internet is an ever-growing market, and there is room for you too

Let’s pull out some numbers to prove the point.

53% of internet users in the US have made at least one online purchase in 2016. In total, this makes one billion users. In 2015, each customer spent approximately $1,800 on online shopping over the course of the year. Furthermore, 40% of surveyed men and 33% of women from 18 to 34 years old said they would ideally love to buy everything online. (source: SmartInsights.com).

Projections shoot high, and so do the expectations of an average online shopper.

3. Remove the bricks from your shop

If your physical storefront is seen by 100 people each day, your online storefront has this wonderful potential of being seen by thousands.

There is one crucial difference between selling in a brick-and-mortar store and selling online.

The number of those who will stumble upon your merchandise online by chance is insignificant. They will come to your online shop because they searched for that red scarf or a fancy looking pair of shoes, and Google estimated your shop was worthy and relevant enough to list it on the results page.

Your online store is going to be visited almost exclusively by people who are really interested in what it has to offer. Even more – a great number of them will eventually buy from you if they like the offer.

Your customer basis is going to grow much easier if you catch this flight. You’ll aim at them on different fronts – Google, social media, advertising, word-of-mouth. But you’ll hit only those who want to be hit.

4. Communication made easy

Successful communication is about:
1) knowing how to listen to others and
2) answering their needs.

It doesn’t work the other way around.

Once you delve into the online realm of demand, you’ll know what exactly you need to supply.

Furthermore, you will have direct means to speak to your customers, engage them, send attractive offers their way, give away a product for free to get hundreds of followers in return in just an hour or two.

Possibilities are endless.

Sure, some serious work needs to get done if you don’t want to lose the game in a highly competitive environment, where there are hundreds of thousands of sellers.

But it’s a fair game. The players who get to know the rules will swim. Those who resist the zeitgeist will drown.

And the zeitgeist isn’t all that hard to understand. It all comes down to a basic human trait. And that is the need to be heard.

Where there are thousands of sellers, there are millions of buyers.

Identify your buyers and start marketing to them.

Listen to them and start selling.

Need some questions about starting E-commerce? Drop us a note and we’ll answer them for free.

The Iuvo Omega





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