People-based marketing – what is that? And isn’t that what all marketing should be? Isn’t the entire marketing industry already concentrated on people – their needs, wants and individual behavior characteristics? Well, you’d be surprised! Stick with us to find out! According to BounceX, people-based marketing is defined like this: “People-Based Marketing enables brands to […]
Continue ReadingCustomer Service: The New Kind of Marketing
How do you define marketing? Do you think of it in terms of what big brands are offering you to buy every time you come across an ad on your phone, TV or on the big screen? If so, is it an effective approach? Do you allow it to be the only factor in shaping […]
Continue ReadingThe Role of Humans in the Age of Robots
“If you’ve created a conscious machine, it’s not the history of man. That’s the history of gods.” – Domhnall Gleeson (Caleb), Ex Machina When it comes to Artificial Intelligence slowly infiltrating and eventually taking over our lives, movie buffs everywhere seem to be in the unique position of knowing what to expect in the times […]
Continue Reading40 Tips on How to Advertise Successfully on Social Media in 2018
We are well into January of 2018, which means it’s not only time to review and summarize 2017, but also prepare for the year in front of us. Discussing digital marketing trends we expect to see in the coming year can be a good start to creating your marketing strategy for 2018. Regardless of whether […]
Continue ReadingPersonalized Approach to Content Marketing
Unless you live like a hermit on a secluded island, avoiding all human contact, we will go on and assume you have friends. Be it a large group of people that you rely on always being there to crack a cold one or a tight clique you’ve known since your diaper days, there is that […]
Continue Reading3 Marketing Lessons to Pick Up from Stranger Things
If you’ve heard of Netflix’s Stranger Things, but have never watched it, you might be surprised by the amount of attention the show is getting. Even if the premise were as unique as it can get in today’s show makers’ world, the show would certainly not be where it is today – quite a social […]
Continue ReadingHow to Reach More Customers with Social Media Marketing
Would you like to know how to get the best results with your social media marketing? Previously, we wrote about using social media for promoting your business, converting to a business profile on Instagram and what social media metrics to keep an eye on. However, the thing we want to draw your attention to now […]
Continue ReadingBoost Your e-Commerce Conversion Rate with These 4 Simple Hacks
If you have an e-commerce website, conversion rate is the best way for you to see how successful of a businessperson (let’s be PC here) you are. It is not enough to be simply present on the Internet, you have to have a product page that makes your customers’ shopping experience not only pleasant, but […]
Continue Reading5 Tools for Adding Subtitles to Videos You Need to Use Now
For a marketing strategy to be implemented successfully nowadays, you need to be diverse in the content you share on Social Media. Since all the major platforms have specific features that set them apart from the competition, marketers can and should use them to their advantage. This is something that is often discussed in our […]
Continue ReadingHow to Adjust Your Tone of Voice to a Target Audience
How do you know when your blog post or a social media message has reached your target audience? When they leave a comment on your blog page or any of the SM accounts you may have? When they buy your product or service? Or do you just throw whatever you are selling out there and […]
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