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5 Tools For Adding Subtitles To Videos You Need To Use Now

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For a marketing strategy to be implemented successfully nowadays, you need to be diverse in the content you share on Social Media. Since all the major platforms have specific features that set them apart from the competition, marketers can and should use them to their advantage. This is something that is often discussed in our office, so we have all come to an agreement on what type of content we distribute on various Social Media platforms:

 

1) LinkedIn and Google+ are used for posting articles and pictures
2) Twitter is for posting pictures and GIFs, as well as sharing links to articles and videos
3) Pinterest is all about photos
4) Facebook and Instagram are perfect for picture and video sharing

 

 

Moreover, you were able to read about the 45 Social Media tactics you should be using today in one of our previous posts. There you learned (and hopefully implemented yourself) not only that you shouldn’t shy away from any of the major SM platforms, but also that using video is certainly a nice way to market whatever it is you are selling.

 

“It’s 2017 and we don’t have enough quality content. Still, you say? Yes, still. I said exactly the same thing 2 years ago. We still miss quality content, especially videos. Aside from giving your customers value with your video, think about the news feed and the way it looks. If you have sound, you must think about the people who are at work, in boring meetings or any other place where it’s not possible for them to hear the sound. What can you do to make them watch the video and get the point, too? Add the subtitles to your Social Media videos.” – Dan Zivkovic, General Manager and Marketing Expert

 

Yes, that’s right. Everyone likes beautiful moving pictures – there is a whole industry built around it! So why not give people what they want?

 

Most marketers are reluctant to use videos in their campaigns, saying it takes too much work; they are not filmmakers or film editors, nor do they want to set aside part of their budget for paying professionals to do this in their stead.

 

Another reason for reluctance in posting videos on Social Media is the fact that people more often than not watch videos on their cell phones or tablets with the sound off.

 

Your video could be telling them the secret of life, they won’t hear it. This is why those of you who are willing to try using videos on Social Media, could help them out by adding text, thus grabbing the watchers’ attention and peaking their interest in the message you want to convey.

 

Having that in mind, we have prepared a list of 5 tools for adding subtitles for marketers who are brave enough to use videos in their work.

 

1) HandBrake

 

 

HandBrake is a free, open-source video transcoder which can be used on various operating systems, namely Windows, Mac and Linux. It is a post-production tool, meaning you use it after creating videos. Marketers should employ it freely because it works with a number of most common video files and formats. Moreover, videos don’t have to be filmed using professional equipment but can come from all sorts of video cameras, cell phones, tablets, computer screen and game recordings, DVD and Blu-ray discs. What can also be useful when sharing videos on Social Media is the fact that HandBrake can make them smaller than their original size, making them easier to upload. Furthermore, once a video is made, there are a lot of features HandBrake offers to its users:

 

  • Convert nearly any video to MP4 or MKV
  • Crop and resize video
  • Restore old and low-quality video
  • Remove combing artifacts caused by interlacing and telecine
  • Pass-through audio without conversion for certain audio types
  • Downmix discrete surround sound to matrixed surround or stereo
  • Adjust audio volume levels and dynamic range for certain audio types
  • Preserve existing subtitles and add or remove soft subtitles (subtitles stored as text)

 

2) Brorsoft Video Converter

 

 

Brorsoft is a paid media toolkit you can use to convert and edit videos, as well as add subtitles, among other things. It is available for both Windows and Mac. You can use it to convert DVD/Blu-ray video content to over 250 formats and optimize settings so that your videos will play seamlessly on the plethora of mobile devices and operating systems. After all, the people following your SM accounts do that usually on cell phones and tablets, so it would be nice of you to provide them with an enjoyable consumer experience when you can. Aside from all other features, Brorsoft has a built-in editor allowing you to personalize videos and achieve the effect you want:

 

  • Split video into multiple smaller parts
  • Brand your video by embedding a watermark
  • Attach subtitles to video
  • Adjust video aspect ratio
  • Spruce up video by cropping out unwanted objects
  • Add special effects
  • Create 3D Home Theater with 2D Videos

 

3) VideoPad Video Editor

 

 

 

VideoPad is a free, video editing software available for Windows, Mac OS X, Android and Kindle. It has loads of features which will help you create professional quality videos in just a few minutes (or so their website says). With just about any video, audio and image format supported for both input and output, the software allows you to capture and edit video content, apply effects and transitions, optimize videos both visually and for sharing on various devices and Social Media platforms. Among all the amazing features, these might prove most useful to marketers who dare use video content in their campaigns:

 

  • Choose from a wide range of video clip transitions
  • 3D video editing and 2D to 3D stereoscopic conversion
  • Add text, overlays, and effects to 360-degree videos
  • Customize the duration of applied transitions
  • Overlay text for captions and movie credits
  • Chroma key green screen video production
  • Create visual effects templates to use on any project

What’s more, the company has provided a detailed description of how to add subtitles to videos right there on their website.

 

4) Movavi Video Editor

 

 

Movavi produces a wide range of multimedia programs for both Windows and Mac operating systems, as well as iOS, Android and Kindle devices. Aside from making videos, capturing pictures and creating music with Movavi solutions, you can also edit all that content, better it and combine it to your heart’s desire. Movavi Video Editor is a paid tool that allows you to cut and join video files in all the popular formats and more, improve video quality, add special effects and filters, add music and manipulate audio, as well as apply subtitles:

 

  • Choose from more than 100 fonts
  • Experiment with word art
  • Set color, size, and other text parameters
  • Create stylish text backgrounds
  • Choose from 53 different callouts for educational videos
  • Rotate captions in any direction
  • Make text animations

Movavi also provides instructions on how to add titles to videos using their video editor.

 

5) DotSub

 

 

DotSub is a paid, specialized tool marketers can actually greatly benefit from. It is mostly used by companies to add professionally translated subtitles to videos when working on localized marketing campaigns. After a video is uploaded, it is captioned and translated to a chosen language, and when the subtitles are added to the video, it can be shared on Social Media platforms. There is a How-To page guiding you through the process right there on DotSub website. Moreover, the benefits of marketers using the DotSub tool are as follows:

 

 

So there you go, fellow marketers, you are now one step ahead in the game. Use videos in your work, because they might just be the thing that sets you apart from the competition. No one can resist beautiful imagery, especially if it is moving. You will have fun while making and editing videos by adding not only subtitles but all sorts of visual effects. Moreover, your Social Media followers will be pleased to see artistic content in their feeds coming from you. Put in the effort to be different and it will bear fruit.

 

Share experiences with us by leaving a comment below or contact us if you need our advice. We are always ready to help!
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Alexandra Djordjevic

How To Adjust Your Language To A Target Audience

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How do you know when your blog post or a social media message has reached your target audience?

 

When they leave a comment on your blog page or any of the SM accounts you may have?

 

When they buy your product or service?

 

Or do you just throw whatever you are selling out there and hope for the best?

 

 

If you want to have a successful line of communication with potential or existing customers, the first thing you need to do is know your brand.

 

(If you want to see why it’s essential to create your brand’s tone of voice, read one of our previous blog posts.)

 

The second thing – understand who they are.

 

“If you want to create messages that resonate with your audience, you need to know what they care about.” – Nate Elliott, Marketing Technology Advisor

 

The man has a point. I mean, when you know your target audience, when you understand them, you are on solid ground. From there it’s just the matter of giving them what they want in a way they will appreciate the most.

 

Take a look at this ad:

 

 

It’s a straightforward ad – short, but quite effective, simply because the seller knows their audience. For men of the larger constitution who do manual labor and need flexibility, (like plumbers or construction workers), it’s a good idea to buy jeans like these.

 

Why?

 

Well, if not for themselves (in the interest of avoiding singing soprano), then to prevent flashing unsuspecting clients while diving under the sink or passers-by when crouching to do something or other at ground level. No one wants to see that!

 

Yet, knowing your target audience is a job half done. In that sense, you need to familiarize yourself with your intended demographic based on their:

 

1) Gender
2) Age
3) Social status
4) Life cycle
5) Occupation
6) Income
7) Generation

 

Now all you need to do is deliver your message the right way. Duluth Trading knows who they want to sell this particular product to – men, visual creatures – and so, they don’t dilute the message by talking too much. They recreate a simple situation that is easy to relate to (Kind of what we are doing right now, isn’t it?).

 

This is the approach you should adopt when doing your own version of digital marketing. Also, it’s just one example of how you can adjust the way you use language in your ads.

 

The existence of visual language is not the absence of language in general.

 

What’s more, certain groups in your target audience will appreciate it more than anything else. Do you know who I mean?

 

Well, a beautiful picture will generally leave a good impression on anyone, but the younger population will definitely notice the absence of one. Members of Generation Z cannot imagine their day without photographing moments they want to share with others and have them join in on the celebration of something dear to their hearts.
So, a sure-fire way to get into their good graces would be not to force them into reading long-winded descriptions of your products or explanations why they will like them but simply show them.

 

This type of laziness in using language is glaringly obvious in the way both Millennials and Gen Z don’t really use full sentences or even entire words in everyday conversation. The quick pace of life dictates that people mostly communicate through IMs, which means they have limited time and space to convey the intended message.

 

Think about it…

 

When you want to see where you are supposed to meet with friends for coffee, do you write:

 

 

Or would you write something like this:

 

 

No, you will definitely not ask your friends a quick question as though you are trying to reach Her Majesty Queen Elizabeth. Nor will your targeted groups of potential or existing customers appreciate such an approach in dealing with them. So, don’t suffocate youngsters.

 

A modern way of talking (and writing) includes these:

 

On the other hand, people who were not brought up by the Internet may not appreciate you trying to speak to them as you do with younger generations. If you use abbreviations and slang vocabulary in a misguided attempt to make them feel younger, rest assured they will think you are talking in code. And if they cannot hope to make sense of their offspring at home, don’t torture them further. Make their lives just a little bit easier and speak plainly, so they can actually understand you. Full sentences, punctuation, and eloquence do not seem to be forgotten, so if you want to target more mature audience, remember all those papers you had written in school and write as if you would for your teacher. Just remember that this time, you can actually be funny to get them to like you!

 

A similar principle applies if you are unsure of how to adjust your language to different social groups or occupations your customers belong to. Without offending anyone, it is customary that the better the pay, the better the education. Consider that when addressing your audience. Treat them with respect and try using more sophisticated language the higher you aim on the social ladder, but still try to be friendly and approachable.

 

If you think everything you read here up to this point is applicable only in B2C marketing, you are mistaken, my fellow marketer. You can and you will do just that in B2B marketing, also!

 

Yes, you may be writing to impress a company, but who you really need to awe is the person reading your blog post or email or SM message.

 

A good way to do that when addressing anyone really is to give them some emotion to latch onto while reading your blog post or SM message. For example, in our previous post, I mentioned the horror (let’s be honest here) of your grandma stumbling upon an ugly holiday sweater in your mess of e-commerce website. I assume that for some of you, that was incentive enough to go and do something about it? That was because you recognized the emotion those words were supposed to evoke in you.

 

Few people are immune to emotions, so use personal examples, try humor and don’t be shy in sharing. People like to laugh, too. So why not give that to them?

 

Remember Robin using adult diapers:

 

 

That was from a TV show, but it serves the point I’m trying to make here.

 

60 Second Marketer backs me up in this and gives us the emotions you should use in communication with your customers:

 

 

Finally, let’s go over all that was said here.

 

When you are clear on the image representing your brand, select your target audience. Pick out your ideal customer, so to speak.

 

And then what?

 

Then you simply speak to them.

 

Don’t rely just on the topics you want to cover on your blog. Don’t limit your communication only on the categories you want to establish. Do it in the way you speak, too. Or write, as it were. Every word should be loaded with your knowledge of what makes your target audience tick. Approach every single group of people in such a way they can understand you, and what’s more, the way they will like you. Don’t be shy. Make the first step!

 

If you are unsure of how to do that, we can help you. Call us today and we will be happy to give you free pointers!

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Alexandra Djordjevic

The Worst Advice We Have Ever Heard About Social Media

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We are all familiar with the number of people who are present on social media, which is exactly what makes it such a powerful marketing tool. But, (there is always a but) the tool can’t work alone without its master, can it? And not everyone is a master, so we want to draw your attention to some “masters’” tips to be avoided if you don’t want to spoil your marketing strategy and online reputation.

 

 

 The first and most common advice is – Create profiles on all Social Networks

 

Yes, it’s good to be everywhere, but not at any price. It’s relative. It could, but may not suit your business to have all Social Media profiles. Therefore, you need to carefully choose social networks which you want to be present on and which will provide far-reaching effects.

 

 

Second advice – Automate everything you can

 

Let’s be clear, automation saves time, but it also has a lot of disadvantages. Suppose you lose your connection with the audience you had before automation? That’s a big loss for you and your business. Social media is about being social. That is actually the essence of it. Communication with fans needs to be constant. Comments, questions, answers, reviews, all of those can really help with improving your business results.

 

 

There’s one thing we would single out as very important (and it’s a continuation of the previous one) – Ignore negative comments

 

Silence is a sign of approval. If you approve negative feedback, then fine, stay in the corner. Otherwise, even if the customer is right, you need to provide your answer to it. That should be an indicator of something you need to correct or pay more attention to than before if you want satisfied customers. This way, you will make your business reputation and bolster it.

 

 

Next advice – Post when you find the time

 

Just like you have time to work offline in your business, so you need to have time to devote to online presentation. It’s equally, if not more important how much you work online than offline, because of the massive online presence of so many people, as we mentioned above. When you continuously post relevant info, news, updates, or whatever, the logical conclusion is that more people will eventually see some of it and expand the range of potential new customers. Determining the right time to post is also quite important. Every social network has its analytics, which you should monitor so that you can post when the biggest portion of your audience is online.

 

 

Next advice you shouldn’t take too seriously – You don’t need a Social Media Strategy

 

Do you usually plan and prioritize your time and activities? Of course you do. The same pertains to social networks. You must know what you want to achieve, what exactly your goals are and how to reach them. If you wander aimlessly, you won’t accomplish anything. A good strategy leads to success – think about that.

 


And the final advice (which again should be taken with a grain of salt) – You don’t need a Social Media Expert

 

If you don’t have time, you’re overbooked or don’t have experience and knowledge of social media, then the best solution is to hire a marketing agency which will do everything necessary for your business to be on top.

SO IF YOU NEED A MARKETING EXPERT, WE KNOW THE BEST SOLUTION FOR YOU. CATCH US BY CLICKING THE FOLLOWING LINK! http://theiuvo.com/contact-us/

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Nikola Djordjevic

Iuvo’s Digital Digest #2: Apples, Cars, Safety, and Search Engines

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Hiya, dearest digital freaks!

 

In our quest to present the news-of-the-month from digital industries, here is our second issue. We hope to Google there would be thousands of them.

 

So, let’s see what juicy, saucy, intriguing and world-changing news has the last month brought us.

 

Apple’s gonna drive self-driving cars

 

Tim Cook, Apple’s big daddy, confirmed for the first time that the famous brand is trying to create new standards in yet another industry – this time, automotive.

 

This time, it wasn’t an entirely unpredictable move, as Apple has been into cars for a few years now. Or at least the rumors told us so. Even its late founder and CEO Steve Jobs reportedly wanted to make an electric car long before Tesla did it in 2012. Over a thousand engineers were hired to work on the project they called “Titan”.

 

Tesla beat them. But now they are apparently going a step further. In an interview for the Bloomberg Technology, Cook confirmed the rumors. “We’re focusing on autonomous systems. It’s a core technology that we view as very important,” he said.

 

The quest for incapacitating Artificial Intelligence (AI) to make our roads safer (and get us where we want to go) is growing dynamic. It’s gonna be like a taxi driver. But it’ll always take the shortest route.

 

But before that… a well-intention iOS takes care of your safety on the road

 

Sure, things should be much safer once the self-driving cars conquer all the roads and replace the “normal” cars.

 

But this is not going to happen this or next year. Artificial Intelligence first needs to learn how to drive. And then to learn how to cope with non-artificial intelligence (or should we just call them natural intelligence) drivers.

 

So, in the meantime, Apple has decided to do what little they can to distract the drivers from distractions coming from their iPhones. The poison is its own cure – so, coming up this fall, the new iOS operating on iPhones will have a setting “Do Not Disturb While Driving”. Apparently, it will mute all the notifications and present the user with a black screen. All the incoming messages or calls will be autoreplied with a customized message.

 

 

Let’s just hope the drivers will want to turn this setting on.

 

Verizon bought Yahoo to compete with Facebook and Google

 

For the past few years, Yahoo hasn’t exactly lived up to expectations (small as those were).

 

Two major data breaches, one of which affected more than 1 billion users, showed Yahoo’s incompetence in dealing with security issues. Furthermore, it seems they were rather slow in noticing or taking responsibility. It took them three years to disclose the aforementioned attack that happened in 2013.

 

So, it was no surprise when those scandals decreased Yahoo’s price for $350 million.

 

Verizon, America’s largest wireless communications service, has bought the once thriving company for $4.5 billion.

 

It seems they have a thing for rotting companies that once changed the course of industry, as they also acquired the once brilliant AOL two years ago.

 

But it’s not for nothing. Billions of people still have email accounts with these two companies, which makes them a nice target for marketers’ sales forces who drive most profits for both Facebook and Google.

 

People are starting to worry about their customer information, and for a reason.

 

Google won’t develop their mobile-first index anytime soon

 

SEO world, put your worries to rest.

 

For a time, at least.

 

How long a time, nobody can tell you for sure. But Google’s Gary Illyes, web master trends analyst, said that mobile-first index wouldn’t start butchering nonresponsive (or should we say irresponsible) websites before next year. It’s even more likely that it will take them up to five years for the full implementation.

 

Oh yes, and he also urged webmasters “not to freak out” because of this announced change. Whereas it’s definitely going to shake the search engine results pages on our mobiles, it doesn’t mean Google will hunt down and punish nonresponsive websites. They will still be featured in searches, but only after all the relevant mobile-friendly websites.

 

So, sure, don’t freak out. But bear in mind that you’re given just enough time to act. Don’t wait and blame them after the party’s over.

 

Go mobile!

Jelena Ciric

A Killer Way To Get More Customers In The Automotive Industry

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What’s the one thing that a wrench and a smartphone have in common?

When used properly, they can get you more customers.

However, in a matter of years, wrench is going to be rendered useless without the support of mobile.

If you are already a master of wrenches and jacks and other tools for fixing vehicles, you have just one more thing to do to conquer the world. (OK, at least your part of the world.)

As for your customers, the great majority of them already uses their iPhones and other smartphones to get every bit of information they need.

So, together with our partners, we’ve made an app that takes care of it all.

First of all, let’s see the benefits on your side of the coin.

  • More money for you, Joe. And it will pour in because of the great customer loyalty program that makes the foundation of this app. Did you know that repeat customers spend 33% more money than the new ones (read some more amazing customer loyalty stats in Signal’s blog post)? The conclusion is simple. Investing in loyalty programs should be your top priority these days.
  • More new customers. And more chance of planting the seeds of their loyalty. People like novelties, especially when they are convenient to use. Best of all, they like to share those novelties with their friends – especially when sharing gets them yet another discount. And the majority of the automotive industry still hasn’t bought into this particular novelty. Be among the first who will!
  • You get the management of your website from us. You also get covered across all social media platforms that matter at the moment. You also get marketing specialists who will make sure your paid advertising (if any) will have the best effect.
  • Communication is direct and straight to the point. Communication via social media is one thing. It spreads brand awareness. It engages prospects that will maybe become customers one of these days. It gains exposure for you in the public space. But you will also have direct communication with your customers and an exclusive chance to help them when the need arise. Imagine how much they’ll appreciate it! A helping hand is more likely to become a hand that fixes issues. Which will make for a money-taking hand.

Enough about you. Let’s take a look at all the awesome perks your customers will get from using the app.

  • The process is automated. They don’t have to remember the last time they brought their car to its regular maintenance. The app will remind them regularly. And the appointments are made easy as pie – a single tap will do and undo (or postpone) an appointment.
  • The process is easy and rewarding. Any repair or service will be converted into experience points. The more experience points your customers have, the more amazing discounts and free repairs they can look forward to.
  • The process is user-friendly. On the other side of the app are real people, not chatbots. They can chat and they like to chat. And, more importantly, they can give advice to customers. Whenever an unforeseen issue emerges in the wilderness, the customer can feed the app with an uploaded photo of the problem and get some useful and precious feedback in return. What am I to do when my car has suddenly stopped? Ask the app. The app knows. It’s like having a repair shop in your pocket.
  • The process is fun. It’s a gamified experience. But it deals with real life problems of your favorite pet. There are levels, prizes and achievements. Quite a colorful experience!

There is one more reason to get into the MyShop app system today.

Fast forward two or three (at most five) years from now, everybody will schedule their repairs and maintenance sessions with a single click or tap on their gizmos. Maybe even with a single thought, as mobiles are evolving beyond the sphere of material.

But you have to plug in now. Be a part of the winning solution instead of waiting for the obsolete one to wither and die off.

Visit the website and become a partner today.
Or just download the app (Google Play or Apple Store) to take a look for yourself and decide if you want to be a part of it or not.

Jelena Ciric





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