For a marketing strategy to be implemented successfully nowadays, you need to be diverse in the content you share on Social Media. Since all the major platforms have specific features that set them apart from the competition, marketers can and should use them to their advantage. This is something that is often discussed in our office, so we have all come to an agreement on what type of content we distribute on various Social Media platforms:
1) LinkedIn and Google+ are used for posting articles and pictures
2) Twitter is for posting pictures and GIFs, as well as sharing links to articles and videos
3) Pinterest is all about photos
4) Facebook and Instagram are perfect for picture and video sharing
Moreover, you were able to read about the 45 Social Media tactics you should be using today in one of our previous posts. There you learned (and hopefully implemented yourself) not only that you shouldn’t shy away from any of the major SM platforms, but also that using video is certainly a nice way to market whatever it is you are selling.
“It’s 2017 and we don’t have enough quality content. Still, you say? Yes, still. I said exactly the same thing 2 years ago. We still miss quality content, especially videos. Aside from giving your customers value with your video, think about the news feed and the way it looks. If you have sound, you must think about the people who are at work, in boring meetings or any other place where it’s not possible for them to hear the sound. What can you do to make them watch the video and get the point, too? Add the subtitles to your Social Media videos.” – Dan Zivkovic, General Manager and Marketing Expert
Yes, that’s right. Everyone likes beautiful moving pictures – there is a whole industry built around it! So why not give people what they want?
Most marketers are reluctant to use videos in their campaigns, saying it takes too much work; they are not filmmakers or film editors, nor do they want to set aside part of their budget for paying professionals to do this in their stead.
Another reason for reluctance in posting videos on Social Media is the fact that people more often than not watch videos on their cell phones or tablets with the sound off.
Your video could be telling them the secret of life, they won’t hear it. This is why those of you who are willing to try using videos on Social Media, could help them out by adding text, thus grabbing the watchers’ attention and peaking their interest in the message you want to convey.
Having that in mind, we have prepared a list of 5 tools for adding subtitles for marketers who are brave enough to use videos in their work.
HandBrake is a free, open-source video transcoder which can be used on various operating systems, namely Windows, Mac and Linux. It is a post-production tool, meaning you use it after creating videos. Marketers should employ it freely because it works with a number of most common video files and formats. Moreover, videos don’t have to be filmed using professional equipment but can come from all sorts of video cameras, cell phones, tablets, computer screen and game recordings, DVD and Blu-ray discs. What can also be useful when sharing videos on Social Media is the fact that HandBrake can make them smaller than their original size, making them easier to upload. Furthermore, once a video is made, there are a lot of features HandBrake offers to its users:
- Convert nearly any video to MP4 or MKV
- Crop and resize video
- Restore old and low-quality video
- Remove combing artifacts caused by interlacing and telecine
- Pass-through audio without conversion for certain audio types
- Downmix discrete surround sound to matrixed surround or stereo
- Adjust audio volume levels and dynamic range for certain audio types
- Preserve existing subtitles and add or remove soft subtitles (subtitles stored as text)
2) Brorsoft Video Converter
Brorsoft is a paid media toolkit you can use to convert and edit videos, as well as add subtitles, among other things. It is available for both Windows and Mac. You can use it to convert DVD/Blu-ray video content to over 250 formats and optimize settings so that your videos will play seamlessly on the plethora of mobile devices and operating systems. After all, the people following your SM accounts do that usually on cell phones and tablets, so it would be nice of you to provide them with an enjoyable consumer experience when you can. Aside from all other features, Brorsoft has a built-in editor allowing you to personalize videos and achieve the effect you want:
- Split video into multiple smaller parts
- Brand your video by embedding a watermark
- Attach subtitles to video
- Adjust video aspect ratio
- Spruce up video by cropping out unwanted objects
- Add special effects
- Create 3D Home Theater with 2D Videos
3) VideoPad Video Editor
VideoPad is a free, video editing software available for Windows, Mac OS X, Android and Kindle. It has loads of features which will help you create professional quality videos in just a few minutes (or so their website says). With just about any video, audio and image format supported for both input and output, the software allows you to capture and edit video content, apply effects and transitions, optimize videos both visually and for sharing on various devices and Social Media platforms. Among all the amazing features, these might prove most useful to marketers who dare use video content in their campaigns:
- Choose from a wide range of video clip transitions
- 3D video editing and 2D to 3D stereoscopic conversion
- Add text, overlays, and effects to 360-degree videos
- Customize the duration of applied transitions
- Overlay text for captions and movie credits
- Chroma key green screen video production
- Create visual effects templates to use on any project
What’s more, the company has provided a detailed description of how to add subtitles to videos right there on their website.
4) Movavi Video Editor
Movavi produces a wide range of multimedia programs for both Windows and Mac operating systems, as well as iOS, Android and Kindle devices. Aside from making videos, capturing pictures and creating music with Movavi solutions, you can also edit all that content, better it and combine it to your heart’s desire. Movavi Video Editor is a paid tool that allows you to cut and join video files in all the popular formats and more, improve video quality, add special effects and filters, add music and manipulate audio, as well as apply subtitles:
- Choose from more than 100 fonts
- Experiment with word art
- Set color, size, and other text parameters
- Create stylish text backgrounds
- Choose from 53 different callouts for educational videos
- Rotate captions in any direction
- Make text animations
Movavi also provides instructions on how to add titles to videos using their video editor.
DotSub is a paid, specialized tool marketers can actually greatly benefit from. It is mostly used by companies to add professionally translated subtitles to videos when working on localized marketing campaigns. After a video is uploaded, it is captioned and translated to a chosen language, and when the subtitles are added to the video, it can be shared on Social Media platforms. There is a How-To page guiding you through the process right there on DotSub website. Moreover, the benefits of marketers using the DotSub tool are as follows:
So there you go, fellow marketers, you are now one step ahead in the game. Use videos in your work, because they might just be the thing that sets you apart from the competition. No one can resist beautiful imagery, especially if it is moving. You will have fun while making and editing videos by adding not only subtitles but all sorts of visual effects. Moreover, your Social Media followers will be pleased to see artistic content in their feeds coming from you. Put in the effort to be different and it will bear fruit.