People-based marketing – what is that? And isn’t that what all marketing should be? Isn’t the entire marketing industry already concentrated on people – their needs, wants and individual behavior characteristics? Well, you’d be surprised! Stick with us to find out!
How do you define marketing?
Do you think of it in terms of what big brands are offering you to buy every time you come across an ad on your phone, TV or on the big screen? If so, is it an effective approach? Do you allow it to be the only factor in shaping the way you feel about a particular brand or product? Or is there something more to effective modern marketing?
“Marketing is the process of interesting potential customers and clients in your products and/or services”, or so states The Balance.
However, in today’s oversaturated market where everything is for sale and at the tip a consumer’s fingers, is there such a way of singling out the best product or service? What is more, how is Jack from Hamilton, Ontario to know where to go in order to get the best possible car repair service? Is he to blindly trust commercials and ads he sees on his devices or all over town? Or should he roll the dice with the first vehicle repair shop he can find when his car breaks down?
Let’s go back to the definition of marketing for a second. In the opinion of The Balance, it can be further expanded:
“Marketing is the process of letting consumers know why they should choose your product or service over those of your competitors. If you’re not doing that, you’re not marketing – it’s really that simple. The key is to find the right method and to define the right message to educate and influence your consumers.
Companies make the mistake of thinking that marketing is just one thing, but it’s actually much broader than that. It’s everything the consumer encounters when he does business with you. This includes advertising, what he hears by word of mouth, and the customer service he receives. It includes the follow-up care that your business provides. All these efforts fall under the umbrella of marketing and creating a decision within the consumer as to whether to choose your company initially or for repeat business.”
It is getting increasingly hard to earn consumer’s trust, is it not?
As people are constantly bombarded with gimmicky marketing campaigns for an unlimited number of products and services, it’s becoming more and more difficult to stand out in the crowd. Marketing a product or service is simply not enough anymore – it’s up to the company behind it to put its own reputation at stake and a seal of quality of sorts.
And that is exactly where customer service comes into play!
Great customer service is the way to show all the people who come into your shop that you care about them and their opinion. Moreover, a favorable opinion will make that customer not only come back, but also bring their friends, colleagues and whoever else is there.
Providing the best possible experience to Jack is as important as it is fixing his car at a reasonable price. Why? Because that may be the only thing that will make you or break you in his eyes.
Let’s put ourselves in Jack’s shoes.
He is stranded on the side of the road because his car has unexpectedly broken down on him. He is slightly panicky and concerned about his vehicle. So he finds your vehicle repair shop online and decides to go to you for help.
If Cindy, the receptionist at your shop welcomes him with a warm smile and a helping hand, he will immediately feel a little bit better, right? Getting right on fixing Jack’s car will certainly be a plus in his book seeing as nobody likes waiting, correct? And if he is visibly satisfied with not only the job done on his car but also the payment service and a “You’re always welcome back” goodbye, he will come back, surely?
That is great customer service and, by extension, great marketing, people!
As some of you here may be asking if this approach is applicable to digital marketing, we are here to say: Yes, absolutely! You just need a different channel of communication with your customers. Just as you don’t need a physical store anymore to sell clothes, you don’t have to talk face-to-face with your customers to point them in the right direction. Instead of a clerk coming down the aisle and help a grandma choose an ugly Christmas sweater, you can just have her talk to the customer support team on live chat. As you read in one of one of our previous posts, it should come as no surprise that immediate answers to customer inquiries lead to purchases, so make customers feel cherished and they will come back and be loyal. Don’t be afraid to communicate with them, as they can give you great feedback about the good, the bad and the ugly about the way you run your business.
Aside from live chat, you can also use company Social Media profiles to actively communicate with your customers, not just to engage them and promote content.
You can solve their real-time problems in a somewhat informal setting, thus telling them you are always there for them. What also helps create a better picture about your company and the way you treat customers is the fact that every comment they may leave about you and their experience with you is out there for the world to see.
Not only that, but every such review that doesn’t garner a reaction from you is reflected badly upon your reputation.
“The best way to counteract any consequences negative reviews might have on your business is to act on them. Show that you care. Respond to a bad review as soon as possible and with good arguments about not only the reasoning behind your company process but also the way you will improve it. That way you will show the person leaving the negative review that you are willing and prepared to do everything you can to truly better your product/service and their customer experience.” – Aleksandar Mitic, Account Manager at TheIuvo
So, think about it. What does it cost you to provide excellent customer service and create loyal customer base?
All you really need are great interpersonal skills of the employees who believe in the company and whatever it is you are selling.
It doesn’t take much to show Jack from Hamilton kindness and pay a bit of attention to his problem while he is explaining it. By showing him he is important to you, you are putting him first. The loyalty that is born from this kind of customer service cannot be bought with ads.
“It’s very logical: There is proven ROI in doing whatever you can to turn your customers into advocates for your brand or business. The way to create advocates is to offer superior customer service.”– Gary Vaynerchuk, “The Thank You Economy”
If you want us to show your customers you care about them, contact us today and let us take your business to the next level!
When it comes to your professional career, where does your identity as an employee ends and your personal one begins? Are they one and the same or do you like to distinguish yourself from the brand you work for? Do you see yourself being just another cog in the system or do you prefer to stand out?
Let me set up a situation for you…
Two people are working together in the same company (in the digital marketing industry, for example) for no matter how long. Let’s call them Chandler and Joey.
Chandler went to college and got a respectable degree to his name (which is how he landed the job in the first place), while Joey never finished college, but showed a lot of actionable knowledge during his job interview.
Chandler thought he would stay in the same company until he retires, while Joey always thought he would eventually move on.
Chandler always slacked when it came to attending company seminars, broadening his knowledge and sharpening his skills, while Joey never shied away from learning new stuff, even on his own.
Finally, Chandler never thought he had to show everything he knows to his colleagues or even the world, but Joey was quite enthusiastic about creating a LinkedIn profile where he wrote about his everyday work challenges, problems, dilemmas, but also resolutions, inspirations, and individual insights.
One day the company had to downsize. Who do you think was offered to stay?
Moreover, who do you think decided to stay?
Until just a few years ago, it was unacceptable for an employee to draw a clear line between their employee brand – as a professional employed by a specific company – and their own personal brand – as an individual expert in their field who happens to have a job.
That basically meant you had to show up for work, join your team and do only what is expected of you.
However, it appears this mindset was abandoned recently.
For one, you need a unique and rich personal brand to showcase what it is that can be achieved by only you and no other employee.
If you just blend in, then what is your value to the employer?
Gone are the times of countless people working the same factory jobs.
It’s the dawn of 21st century – you need to stand out!
Let’s see how to make the shift, or better yet, how employee mindset differs from the personal one:
As you can see, it’s no longer acceptable to be just “one in a sea of the same”, to rely on your college degree to get a job, or even hope that once you do get a job, you will stay there forever (and you don’t have to keep learning).
Instead, in these modern times, you should actively be working on cultivating your own personal identity and understanding how it fits in the company brand (instead of the other way around).
Educating yourself in the professional context and demonstrating to your coworkers in which areas you excel all the while creating a self-driven career – that is the mindset you should adopt as soon as today!
That is precisely why Joey was the one who was asked to stay in the company (yes, you guessed right!), and it’s also why he declined the offer.
By making a name for himself in the digital marketing industry, he was given numerous opportunities for other employment even before his current position was in danger.
Therefore, he had options to choose from – options he created by building his own personal brand.
How exactly did he do that?
He created his own fans, so to speak.
He extended his reach by building a relevant and productive online presence.
Smart move, right?
Especially having in mind that it is estimated that by 2020, 75% of news will be computer generated. Therefore, there is a lot of marketing jobs in the air at this point. And not all of the people currently employed are irreplaceable.
So it’s good to think ahead, but there is another question there as well.
Are you even allowed to do build your own personal brand?
According to Mark Schaefer, as much as 50% of employers block their workers’ Internet access because they don’t want them wasting time on Social Media during work hours.
However, there are benefits to companies letting their employees spending time on Social Media and working on personal branding, such as:
1) Raising workplace productivity by connecting with people from the niche when you need a quick solution to a work problem.
2) A Social Media break has proven to be a quiet and economy-friendly way for workers to get refreshed and motivated to get back to work.
3) Social Media certainly is a modern way of acquiring new ideas, knowledge and skills.
4) Workers can be quite effective promoters of company brand as well through sharing interesting industry or company related content on their Social Media profiles.
Actually, let’s stay on the last point for a minute, shall we?
We cannot neglect the general opinion that by using personal employee brands to tell company brand stories, you actually add credibility to both the brand and the story itself.
You would’ve put your own name only behind something you can support, right?
Then it goes to say that you would think highly of a brand its own employees are glad to stand behind as well.
Therein lies the value of employees standing as company’s spokespeople, but it also gives it the opportunity to stand out from competition and have extended reach.
However, a company that has a specific strategy can only reap benefits from employees representing it on their private Social Media accounts:
1) Set clear guidelines to the kind of Social Media behavior is acceptable (don’t disclose company secrets, don’t post sexually explicit content, don’t swear or be offensive, etc.)
2) Create company brand content that is easy and exciting for employees to share, comment on, and otherwise use on their own Social Media accounts (share company editorial calendar, send suggestions, etc.)
3) Encourage and recognize employees’ efforts which are contributing to boosting company brand through their personal ones (commend them during a staff meeting, send a company email or newsletter, send a personal handwritten note), etc.)
Additionally, it says a lot about the company taking care of its own people – by letting them spread their wings even if that means they may move onto something better in the process.
There are companies out there – some big corporations, some small businesses (as well as those in between) – or, at the very least CEOs and HR executives, who encourage their employees not only to cultivate personal brands and go to interviews in other companies, but also tell them openly what financial and other benefits they have been offered in exchange for transferring.
The reasoning behind this kind of attitude is that they consider that to be the best way of finding out what is happening on the job market, what it takes for valuable employees to stay working for them and ultimately, how honest and satisfied they are in their current position and company.
Finally, we can definitely agree that both modern companies and their employees can greatly benefit from personal branding.
The more people grow professionally, the more opportunities they will have inside and outside the company.
By the same token, the more their star employees are prominent in the industry, the more companies they work in will grow.
It’s a win-win situation, isn’t it?
If you want to grow your business with us, all you have to do is contact us today! We are more than happy to be your partner!
You have decided you want to open your own local business, but cannot figure out the technical side of getting it visible online?
What do you do?
One of the things you could do is getting your cousin do your SEO for free. But is that a good choice? If you’re tight with money, as everyone starting a business is, I guess that one way to go. However, if you are serious about setting up a legitimately successful company, you have to get it done by a professional. We have asked Aleksandar Mitic, one of our account managers with plenty of actionable experience on the subject, to walk you through the steps of Search Engine Optimization for a local business website.
Step 1: Local on-page optimization
Q: In your opinion, what is the first thing to do after building a website?
A: Implement keyword SEO for your local business. The keywords you want your website to rank for should refer to the location which your small business operates on as well as the industry it belongs to. Be as specific as possible on both accounts because it will help you in the long run when it comes to attracting the right kind of customers for your business. For example, if you are in the business of repairing ONLY vehicle glass surfaces in Hamilton, Ontario, then it does you no good to label your business as doing vehicle repair in general with no defined location, right?
Furthermore, this approach needs to be reflected throughout your entire website – your meta-titles, title tags, even pictures, should be adjusted to your content – to make it easier on all those Search Engine algorithms to see what it is that you do and want customers to find you by. Again, your location needs to be referred to in your meta-titles and title tags. Make sure your content type allows such implementation because there are cases in which local title tags cannot be implemented. Don’t make it too crowded with keywords, since Google algorithm doesn’t allow too much repetition of the phrases and words used as keywords. It’s best practice to mix and match a few combinations (for instance, 3 different phrases/words) and spread them throughout the copy on the page. Insert those key phrases organically into the text on your website – you don’t need to have a phrase like “small business” or “vehicle glass repair” in your every sentence.
Think like a human to attract a human.
Also, make sure you implement the Schema Markup code. What it does is signaling basic information about your business to Google spiders – name, address, contact phone number or email address, working hours, etc. which makes it more visible to Search Engine algorithms as well as people looking for a company exactly like yours.
Step 2: Set up your Google My Business account
Q: How important is it to create a Google My Business account?
A: A Google My Business account is comprised of a Google+ profile and a Google Maps location for your local business. When creating a Google+ profile and Google Maps location, it is very important to add all the information relevant to your local business: company name, business category, relevant keywords, address, phone number, working hours, etc.
Also, embed Google Mars location on your website. It needs to be emphasized that Google Maps location cannot be published before verifying through the phone call or Google PostCard. If you decide to verify through Google PostCard, bear in mind it will be around 2 weeks before it arrives.
All the information needs to be to the point and as fresh as possible.
Feel free to emphasize that your local business offers access for the disabled, comfortable waiting room, great coffee…
While creating your GMB profile, you will notice that you need to enter the category or industry your business belongs to and this is something that often poses as an obstacle. Your particular type of business might not fit into any of the offered categories, and there is no “custom” option, but that is nothing to get discouraged or frustrated about. The best course of action here is to find the most similar category that describes what it is that you do. The good thing is also the fact that Google My Business often makes changes, so it’s important to keep up with the updates.
You can also create a Bing Places for a Business account – the process is pretty much the same as for Google My Business.
Don’t forget to embed review on your website, too!
Step 3: Implement reviews
Q: In what way can reviews help potential customers get to know your products/services?
A: Customer reviews are significant because they tell the true story about your products/services. At the same time, they can help you develop even better product/services by listening to what your customers have to say about your business. I think that they have a big role to play in ranking a local business and not just in the eyes of a Search Engine, so to speak, but also – and more importantly – when it comes to building the right image to a customer.
That is why it is important to not dismiss the power of customers influencing other potential customers through shared experience. If you are searching for a company that sells golf equipment and apparel, and you have found one online, but haven’t bought anything from them before, wouldn’t you be curious to see what the people who have had previous experiences with them have to say?
Q: But what about negative reviews? Wouldn’t a potential customer be discouraged from purchasing anything from such a company if there are also negative reviews in connection with it?
A: No product/service or company is perfect, so it’s perfectly normal to have a negative review. If a company has 1 or 2 negative reviews and 10 positive ones, that is a good thing for its online reputation. However, if your business gets a lot of negative reviews, that suggests what you need to change in the way you do business. I believe that is why reviews are valuable.
Q: Is there any particular way to deal with those negative opinions about your business?
A: In my experience, the best way to counteract any consequences negative reviews might have on your business is to act on them. Show that you care. Respond to a bad review as soon as possible – I recommend doing so within maximum 40 minutes after receiving it – and with good arguments about not only the reasoning behind your company process but also the way you will improve it. That way you will show the person leaving the negative review that you are willing and prepared to do everything you can to truly better your product/service and their customer experience.
Q: Is it wise to wait for customers to leave reviews on their own or should you ask for them?
A: I like to invite people to leave reviews about the experience they have had with my clients and while the purchase is still fresh in their minds.
The way I go about it is simple – through a personalized email. For example, when a customer comes to a vehicle glass repair shop, they register in the shop’s customer database where they leave their email. Within 48 hours after providing the service, the shop sends an email (as part of the email campaign) where the customer gets a chance to honestly review the received service. When I say personalized email, that means that the email contains information specific to the services rendered aside from their name. Here is an example:
We wanted to send a quick note to say thank you for your coming into our shop. Would you mind taking a few minutes to write a review for us, please? Your comments help others know what to expect when they’re buying the products/services we offer.”
By getting in direct contact with every single client and using text they can easily recognize themselves in, you are being an active salesperson, but one who cares about customers and their opinion.
One side note – NEVER encourage leaving a review, let alone a positive one, in exchange for a coupon, discount or some other form of compensation! Not only is that unethical, but it is also illegal in Canada and the US.
Step 4: Work on link building
Q: Is on-page SEO enough or do you need to do more? What about off-page SEO?
A: Once you take care of on-page SEO, move onto link building and website promotion. Content marketing is still the king, so a blog is a must when appropriate. Your blog shouldn’t contain articles only about your products or services, but also about local activities and your contribution to the local community. You create a backstory to humanize your brand image and tell your customers why whatever it is you are selling is the perfect solution to their problem. A blog is an excellent tool for content outreach because you broaden the audience you want to reach and you position yourself in the back of their minds for when they do need your company.
Moreover, make connections through link building with local portals or even your competitors, but also give back to the community. Don’t focus on tooting your own horn, let others have their say about you as well. What is more, if you are running a local business in a small town that is not laden with bloggers, influencers or local portals benefitting to the business community, play the part yourself! May the success of your local business be synonymous with the town’s good name.
Guest blogging is also quite important for local businesses – it is a great opportunity to leave a backlink on one of the local blogs and portals. That way your blog brings value to the niche as well as builds its own credibility as an up-and-comer. At the same time, it signals to the Search Engine algorithms that your website is trustworthy.
Make sure that you get in touch with the webmasters of local websites that may mention your business in some way – you need to request they put a link to your website in the mention.
Step 5: Local directories
Q: What about putting your business in Yellow Pages?
A: A business directory is an online list of businesses within a particular niche, location or category. One way local businesses can get found by online searchers is through inclusion in business directories such as Yelp, FourSquare, WhitePages, Manta, ShowMeLocal, HotFrog, etc. This way potential customers will find you more easily online.
Step 6: Social signals
Q: How important are Social signals for a local business?
A: They are super important for a local business because creating a Facebook page for your company, opens you to the possibility of people hearing about your business on this – most popular Social network through Facebook reviews. Moreover, these reviews are also shown in the Search Engine results page. It’s also important to mention that your company Twitter profile as well as your tweets appear in the Search engine results page.
So, create profiles on Social Media platforms best suitable to exceptionally showcase your business and get in touch with people interested in what you have to say because it’s a two-way type of communication.
And there you go! By following Aleksandar’s advice, you have taken first steps in making your local business visible online. What you do with it is a whole different story.
When it comes to running a local business, all of us here at TheIuvo together with Aleksandar believe that a company should be the epitome of trust, honesty and exceptional service. If you want us to do that for you and more, contact us today!
“If you’ve created a conscious machine, it’s not the history of man. That’s the history of gods.” – Domhnall Gleeson (Caleb), Ex Machina
When it comes to Artificial Intelligence slowly infiltrating and eventually taking over our lives, movie buffs everywhere seem to be in the unique position of knowing what to expect in the times to come. Not only that, but judging by the success movies like The Terminator, RoboCop, Star Wars and the like have had with the audiences, humans have been obsessed with robots for quite some time. Since we can absolutely say AI is slowly becoming part of our day-to-day existence, we should all examine the role we are to have in this brave new world.
One of the areas robots have already been influencing our lives is the way they are taking people’s jobs. History buffs – or people who have actually listened to their history teachers’ lectures – will know that this is nothing new. Throughout history, new technologies have had the tendency to push out flesh and blood workers from their workplaces for the sake of simplifying and speeding up technology processes.
The true end goal? Reducing the cost of doing business.
Robert Hanson in his book “The Age of Em” is of the opinion that we are on a path which will inevitably lead us to the obsolescence of human labor. To illustrate that point he states that driverless cars are expected to make up to 75% of all traffic by 2040, which will result in not only many more unemployed drivers, but also provoking the change in the infrastructure around this occupation – from drivers’ training to the way gas stations look and operate.
Therefore, the modern concern is that the more robots are used for industrial or menial work, not only more people will lose their jobs, but the wages of the remaining human workers will go down.
Furthermore, according to a study conducted by Daron Acemoglu and Pascual Restrepo, of M.I.T. and Boston University, respectively, each additional robot in the US economy reduces employment by 5.6 workers, and every robot that is added to the workforce per 1,000 human workers causes wages to drop by 0.25-0.5%. For the study, Acemoglu and Restrepo defined industrial robots as “automatically controlled, reprogrammable, and multipurpose [machines].” They specifically looked at fully autonomous machines that don’t require a human operator, and can be programmed to perform multiple manual tasks such as welding, painting, assembling, handling materials, and packaging.
Their conclusion was that if the spread of robots proceeds as expected by experts over the next 20 years, the future aggregate implications of the spread of robots could be much more sizeable. The researchers saw negative effects on virtually every occupation, with managers being the exception.
“Predictably, the major categories experiencing substantial declines are routine manual occupations, blue-collar workers, operators and assembly workers, and machinists and transport workers,” write the authors.
To put it simply – endangered jobs are those that consist of predictable and repetitive tasks.
If you stopped right now, took a pen and paper (or opened Notepad on your PC), and started making a list of all the repetitive tasks you perform on a daily basis, how long would your list be?
20 tasks? 50? 100?!
And should you wake up one day and all of those pesky little (or not so little) tasks could be performed for you, would you welcome that kind of help or be frightened of it?
This particular kind of technology (AI) is already making our lives easier in areas such as healthcare, for instance. However, the question of user acceptance needs to be resolved for humans not to feel threatened by robots. That is hindered by the fact that public perception of robots and their role in our lives largely comes from the media (or maybe media marketing?). Since generations that grew up glued to the TV screen have had their minds shaped by whatever they have watched over and over again in their formative years, it is very difficult now to change their minds about certain things.
With that in mind, numerous studies have dealt with the where, the why and the how of people’s becoming comfortable with the AI of our age. What most of them have determined is that it depends (and will continue to do so in the future) on a number of factors – cultural, social, political and economic being the most prominent ones. Plus, the acceptance varies from one world region to the next.
For example, Japan (as a technology-centered society) is found to be the most receptive when it comes to all kinds of robots. On the other hand, certain cultures of Middle East (joined by those that for religious reasons reject the representation or reproduction of the human form), tend to frown upon the existence of humanoid robots regardless of their own enthusiasm about innovative tech. Just remember the fake news about Saudi Arabia beheading its first robot citizen Sophia and think about what it says about us people living in the digital world.
These are just 2 sides of the same coin, but people in Europe come somewhere in the middle. Since this is precisely the geographical area robots have been used the longest (as well as where both general and technical education is widely available as well as highly sought out), people living there have mostly positive feelings towards robots employed in manufacturing, healthcare, space exploration, military and disaster relief. No wonder, since AI often has life-saving applications in those areas. Still, when you take into account robots’ portrayal in Hollywood movies, people in other regions have been less receptive, which doesn’t mean there isn’t a lot of potential for AI to prove itself as beneficial to the human race – Europeans are just the first ones to properly embrace them.
On that note, Elon Musk has something to add to the mix:
“I think that there is a potential path here which is having some sort of merger with biological intelligence and machine intelligence.”
The billionaire is interested in AI and is of the opinion that the way to save the human race from becoming obsolete in the robot era is through connecting the human brain and robots and enabling them to communicate with each other. He is also unofficially already started working on it by launching a new company Neuralink (registered in California, USA) as a medical research facility in July 2016, which he plans on funding by himself.
How, you ask?
Well, the story goes like this.
In 1967 Dr. Paul Ekman studied the Fore tribe from Papua New Guinea, where he believed to have discovered the blueprint for a gathering of universal human emotions and related expressions that cross cultures and are present in all humans. This, in turn, enabled him to create the Facial Action Coding System, a comprehensive tool for objectively measuring facial movement – the very same thing used nowadays to teach computers how to feel.
This particular kind of data is what is causing big advancements in the “affective computing” part of AI. Through man-written algorithms, robots are attempting to determine the emotional state of the human across from them based on their facial expressions, gestures, text and tone of voice. The point is for the robot not only to learn to recognize them, but also to respond to them in an appropriate manner.
The purpose of such doings on a large scale is hunting for patterns which will successfully predict human emotions and consequently, our behavior.
And if anyone, even a machine, is able to analyze the human state, then it is also able to respond to it and influence it. Which is essentially what those who want to sell us something – people working in marketing – are trying to accomplish, but when it comes to humans influencing humans, it somehow doesn’t seem so threatening.
Or does it?
The potential benefit of affective computing is not only building better customer service bots (as the most obvious one), but also measuring the way professional environment and experiences affects employees’ mood. This way, organizations have the opportunity to design more effective work processes and settings in order to increase workers’ productivity. Moreover, robots reading emotions can improve user experience by recognizing employees being frustrated with a task and offering possible solutions to the problem.
Industries already heavily relying on human emotions are retail, healthcare, academia, government and defense, and that is exactly where affective computing is expected to revolutionize the way organizations collect, classify, correlate and export information in the broadest sense of the word.
However, it poses the question: Are we humans really that analyzable and predictable? Isn’t our unique nature and individual way of thinking precisely what separates us from the machines?
If we can be reduced to a string of ones and zeroes, why are interpersonal relations so complicated? And if we can, do we then deserve to be called the superior race or have we created the masters of our own destruction by teaching machines how to control us?
This now goes beyond the problem of machines simply replacing the human workforce – this is a question of survival!
What do you think? What will our role be in the new world where the machine has learned to decipher the fickle human nature and we have become dispensable?
Sound off in the comments below!
Also, your business is certainly going through a digital transformation as we speak. With marketing being a niche closely related to innovations in technology, we can see how easy it is to get lost. We can assist you to make it as painless as possible – if you need help, let`s talk!