4 Facts That Prove Your Clothing Store Needs E-Commerce to Survive

21 Comments

Most men hate shopping. They get in. They spend 5 minutes on buying or not buying something. They run out.

Naturally, women are shopinistas who enjoy roaming the modern colorful jungles of trinkets and rags, browsing around, trying things on, touching things they don’t even intend to buy.

OK – enough with stereotypes. There are men who feel at home in a clothing store, as well as women (myself included) who hate it and will endure the annoyance of buying something only if they really can’t do without it.

The point is, all people belong to one of the two categories – shopping addicts and officinaphobes. (Yes, this word is the official term for people who are allergic to shopping.)

And guess what?

Online shopping appeals to both of these categories.

1. E-commerce is the new consumer revolution

The first Consumer revolution happened around four centuries ago. Acquiring things other than the mere necessities is an old phenomenon, and people started succumbing to this inclination as soon as the middle class emerged and started filling their pockets.

Back then it was a question of class.

Today it is a question of accessibility. A greater number of people than ever before can access more things than ever before.

If you wanted to have a new garment back then, you had to invite a tailor to your house (if you were rich) or make it yourself. Today you can order a piece of clothing from the other side of the globe on Amazon and pay a few bucks for it.

To go back to the shopping addicts and haters: E-commerce serves the whole world of possibilities to the first ones. It spares the latter trouble of having to deal with all the horrors of making a choice among so many things.

Although you might think you’re good with a small shop or two in a physical place where you will always have your loyal customers, it isn’t true.

The truth for both your customers and yourself is one and the same.

Why should they settle down with walking to a store and choosing by hand when they can go online and find everything they have ever wanted?

The other side of the coin says the same: why should you settle down with customers who may or may not want your products when there are so many people out there who most certainly want them?

The whole world is a buying and a selling place.

You just need to get out there and lure those shoppers and anti-shoppers to come and visit your online store.

Which means being there, on Google, when they search for something that suits them.

All it takes to find what a customer needs is a couple of clicks and one second of time. Once a customer tastes this feeling, they’ll never go back to their old ways.

2. The Internet is an ever-growing market, and there is room for you too

Let’s pull out some numbers to prove the point.

53% of internet users in the US have made at least one online purchase in 2016. In total, this makes one billion users. In 2015, each customer spent approximately $1,800 on online shopping over the course of the year. Furthermore, 40% of surveyed men and 33% of women from 18 to 34 years old said they would ideally love to buy everything online. (source: SmartInsights.com).

Projections shoot high, and so do the expectations of an average online shopper.

3. Remove the bricks from your shop

If your physical storefront is seen by 100 people each day, your online storefront has this wonderful potential of being seen by thousands.

There is one crucial difference between selling in a brick-and-mortar store and selling online.

The number of those who will stumble upon your merchandise online by chance is insignificant. They will come to your online shop because they searched for that red scarf or a fancy looking pair of shoes, and Google estimated your shop was worthy and relevant enough to list it on the results page.

Your online store is going to be visited almost exclusively by people who are really interested in what it has to offer. Even more – a great number of them will eventually buy from you if they like the offer.

Your customer basis is going to grow much easier if you catch this flight. You’ll aim at them on different fronts – Google, social media, advertising, word-of-mouth. But you’ll hit only those who want to be hit.

4. Communication made easy

Successful communication is about:
1) knowing how to listen to others and
2) answering their needs.

It doesn’t work the other way around.

Once you delve into the online realm of demand, you’ll know what exactly you need to supply.

Furthermore, you will have direct means to speak to your customers, engage them, send attractive offers their way, give away a product for free to get hundreds of followers in return in just an hour or two.

Possibilities are endless.

Sure, some serious work needs to get done if you don’t want to lose the game in a highly competitive environment, where there are hundreds of thousands of sellers.

But it’s a fair game. The players who get to know the rules will swim. Those who resist the zeitgeist will drown.

And the zeitgeist isn’t all that hard to understand. It all comes down to a basic human trait. And that is the need to be heard.

Where there are thousands of sellers, there are millions of buyers.

Identify your buyers and start marketing to them.

Listen to them and start selling.

Need some questions about starting E-commerce? Drop us a note and we’ll answer them for free.

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21 Comments
  1. Reply

    E-commerce is definitely an important part of businesses of today. I think that it cuts or helps balance the overall costs of operating a brick and mortar business…and provides access to your goods to millions of potential buyers.

      • web master
      • May 16, 2017
      Reply

      We agree with you Yona! E-commerce definitely has numerous benefits and can skyrocket your business if you identify your market properly!

    • Echo
    • May 6, 2017
    Reply

    The internet is such an important tool. It allows you to be anywhere, at anytime, when someone needs your product!

      • web master
      • May 16, 2017
      Reply

      Without doubt! Where would we be today without it? Internet, we love you!

    • Erin F
    • May 6, 2017
    Reply

    I couldn’t imagine trying to open a business in a brick and mortar store in this day and age. Especially not when e-commerce is SO cheap! I love that I don’t have the same overhead costs but I can understand that if someone already has a store how e-commerce can really give businesses a boost!

      • web master
      • May 16, 2017
      Reply

      Both options have their benefits but we definitely agree that having an e-commerce store can only help you and boost your business!

  2. Reply

    It really does make life easier when you find that a store has an e-Commerce shop. I have to agree on the communication process being a lot easier as well.

      • web master
      • May 16, 2017
      Reply

      Great observation Fatima. Good communication with clients and buyers is immensely important in today’s day and age!

  3. Reply

    There’s no doubt that going online will help you reach more people. I think these are all true. People can learn so much from this post.

      • web master
      • May 16, 2017
      Reply

      Thank you Carol! Go ahead and let us know if these tips worked for you!

  4. Reply

    Very good advice. I do 90% of my shopping online because of (failed) back surgery. I love that I can get anything from groceries to clothes to household supplies.

      • web master
      • May 16, 2017
      Reply

      Exactly Terri! Online shopping gives you an access to almost everything from the comfort of your home!

  5. Reply

    Online shopping continues to boom because like you said it appeals to many people. And let’s not forget the convenience for both the buyer and the seller. Great article!

      • web master
      • May 16, 2017
      Reply

      Thank you Jennifer. Yup, there are definitely a lot of benefits for both sides!

  6. Reply

    I love online shopping. It is great for items that I forget when I go to the store.

      • web master
      • May 16, 2017
      Reply

      Exactly! You don’t even have to go to the store anymore!

    • Jason
    • May 4, 2017
    Reply

    I agree to all the points shared. It is incredibly helpful to shop online, when you have no other option than to be stuck in the office for the whole day, 5 days a week..kudos

      • web master
      • May 16, 2017
      Reply

      Agree Jason! It saves a lot of time and effort!

    • Joanna
    • May 4, 2017
    Reply

    I agree, I am one of those people who hate going shopping because of the amounts of people in the shops. It’s been years since I have started to shop online and i have never been happier.

      • web master
      • May 16, 2017
      Reply

      We absolutely get you Joanna. Crowds are the worst, especially during sales! Luckily, e-commerce comes to the rescue!

    • robin rue
    • May 4, 2017
    Reply

    Absolutely! This day in age, most people do their shopping online. I don’t have time to go to stores to shop.

 

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